CROSS-CHANNEL ENGAGEMENt, powered by the Engage Hub.
EVERY CUSTOMER IS UNIQUE. ENGAGE EACH ONE.
Customers move seamlessly across various devices and communications channels – from mobiles to emails to social networks. The world is literally at their fingertips.
Customers expect instant answers and a personalised service from the brands they engage with via their preferred channels of communication. If they don’t get what they want, they will not hesitate to find it elsewhere.
To stop your customers from leaving you, you need to engage each one across a number of digital touchpoints. You need to show you understand them, and what they want, to retain each one.
But to successfully engage each and every customer across multiple communication channels is not without its challenges. It requires breaking down data silos and constant battles with legacy systems to deliver cross-channel communications that mirror customers’ movements across different touchpoints.
ENGAGE HUB; THE PLATFORM
Our platform brings together a range of consumer engagement channels under a single platform.
Contextually relevant emails
WeChat and many others
CUSTOMER JOURNEY TRACKER
All of your customers are unique
Reach your customers via their channel of choice. They expect to interact with your brand in the way that suits them.
Customer Journey Tracker
helps you design your communications around your customers’ preferences, letting you visualise the sequence in which interactions take place and map customer journeys across multiple touchpoints.
With this complete view
you can see which interactions are most effective and which ones add value to your business, and then you can optimise your communications to match.
With Engage Hub, our data orchestration capabilities help you get the best value from the data that your business holds today.
So there’s no need for dramatic rip-and-replace policies or hard coding, you can simply leave legacy systems that feed data into the business unchanged - dramatically reducing risk, resource and cost.