We have more than 20 years of experience in designing and managing competitions and trade promotions across mobile, web and social channels, and have worked with many household brand names in the retail, media, finance and agency sectors, to get results.
Reasons to run a Competition or Promotion
of consumers are more likely to switch brands in esponse to select promotional types.
of Consumers will actively opt in to receive further marketing if incentivised with the chance of winning a prize.
PR & BRAND ADVOCACY
A recommendation from a friend is 5.5x more likely to make a sale than advertising. Well executed promotions generate work-of-mouth.
of Australians reported they purchased a brand because of a promotional offer.
HOW CAN ENGAGE INTERACTIVE HELP?
We can provide an end to end solution from program design to winner management, or simply individual components as required.
We can also work with you to extend your promotion into a full life-cycle marketing program.
After all, the data you collect during your promotion is valuable long after the competition ends.
Plan & Create
Plan and create unique promotions based on your brand and marketing objectives.
SMS & IVR Entry Mechanic
Include a dedicated SMS shortcode, inbound SMS management, data capture and validation, SMS response management, data capture opt in.
Terms & Conditions
We will draft promotional T&C’s to industry guidelines
We will conduct your draw (and re-draws) using our certified random draw engine, required by the state permit authorites. We’ll also arrange for an independant scrutineer.
Lottery Permit Management
We’ll handle the permit appliation process for your campaign, liaise with each state authority to get promotion approval.
Competition winners must be validated, notified and publlished ccording to state authority’s guidelines. We can also source and deliver prizes to competition winners.
Online & Social Entry Mechanic
Design, build and implementation of mobile-optimised web forms or social media solutions, data capture and validation and opt in management.
Data & Reporting
Data capture and validation, reporting and ROI analysis.